Two digital clocks were unveiled on 29 December 2007 in downtown Lexington to mark the number of days until the 2010 Alltech FEI World Equestrian Games. The clocks were unveiled by Lexington Mayor Jim Newberry and World Games 2010 Foundation CEO Jack Kelly, thus marking 1,000 days to go until the Games’ Opening Ceremonies. The Games will begin on September 25, 2010 and end on October 10, after 16 days of world championship equestrian competition at the Kentucky Horse Park."The Alltech FEI World Equestrian Games have been the talk of the town for months," Mayor Jim Newberry said. "It will be fun to watch the countdown as we continue to focus on our preparations." The unveiling of these clocks marks the end of a very active year for the World Games 2010 Foundation, the organization responsible for planning, staging and conducting the Games. In the last four months of 2007 alone, the Foundation launched highly successful ticket deposit and trade show deposit programs, and announced a new major international sponsorship with Rolex, as well as a local sponsorship from Rood and Riddle Equine Hospital. "The countdown clocks will be a constant reminder in our efforts to stay ahead of schedule as we prepare for the 2010 Alltech FEI World Equestrian Games," said Foundation CEO Jack Kelly. "But they are also a reminder of the momentum we are gaining every day, as the excitement builds and various groups join the Games’ efforts with such tremendous enthusiasm and high levels of interest."